ABOUT US
About Outperform Institute
We Build Sales Organizations That Outperform
Outperform Institute is a sales improvement firm focused on one outcome: predictable, scalable revenue growth.
We help companies outperform their competitors and their industry by engineering high-performance sales organizations — not through isolated initiatives, but through a disciplined, integrated system.
We combine:
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Sales Consulting
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Fractional Sales Leadership
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Sales Training & Certification
Strategy, execution, and capability development move together — because sustainable performance requires alignment across the entire revenue engine.
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The Reality Most Companies Face
Revenue inconsistency is rarely a talent issue.
It’s a systems issue.
The result?
Unpredictable revenue, stalled growth, and reactive leadership.
It’s a systems issue.
- Most organizations struggle because:
- Pipeline quality fluctuates month to month Forecasts lack reliability and credibility
- Sales execution varies dramatically by rep
- Managers spend more time reporting than leading
Strategy doesn’t translate into daily sales behaviors
The result?
Unpredictable revenue, stalled growth, and reactive leadership.
Our High-Performance Sales Framework
We implement a proven framework designed to align the core drivers that separate average teams from market leaders.
1. Sales Strategy
Clear market focus, vertical alignment, growth priorities, and resource allocation.
Clear market focus, vertical alignment, growth priorities, and resource allocation.
Empower. Elevate. Excel.
Specialized sales training with AI-driven feedback to help you succeed.
Our Mission
To help organizations consistently outperform by implementing a disciplined, scalable sales system built on the five key drivers of high-performing sales organizations.
We don’t chase short-term spikes.
We build long-term sales performance infrastructure.
We don’t chase short-term spikes.
We build long-term sales performance infrastructure.
Our Vision
To become the most trusted partner for organizations committed to building disciplined, high-performance sales cultures — where execution is consistent, leadership is accountable, and revenue growth is predictable.
We envision a business environment where sales organizations are not reactive or personality-driven, but system-driven — operating with clarity, precision, and measurable standards.
We envision a business environment where sales organizations are not reactive or personality-driven, but system-driven — operating with clarity, precision, and measurable standards.
Our values
Our work is grounded in principles that shape how we lead, partner, and deliver results.
Discipline Over Drama
Sustainable growth is built on standards, structure, and accountability — not motivation alone.
Systems Over Personalities
Performance should not depend on a few top performers. We build repeatable systems that elevate the entire organization.
Execution Over Theory
Strategy matters — but only when it translates into daily behaviors, measurable activity, and consistent results.
Leadership Through Ownership High-performing sales cultures are built by leaders who inspect what they expect and model accountability.
Data-Informed Decisions
Pipeline quality, win rates, forecast accuracy, and productivity metrics guide decisions — not intuition alone.
Long-Term Partnership We are committed to building durable capability, not short-term spikes. Our success is measured by sustained client performance.
Discipline Over Drama
Sustainable growth is built on standards, structure, and accountability — not motivation alone.
Systems Over Personalities
Performance should not depend on a few top performers. We build repeatable systems that elevate the entire organization.
Execution Over Theory
Strategy matters — but only when it translates into daily behaviors, measurable activity, and consistent results.
Leadership Through Ownership High-performing sales cultures are built by leaders who inspect what they expect and model accountability.
Data-Informed Decisions
Pipeline quality, win rates, forecast accuracy, and productivity metrics guide decisions — not intuition alone.
Long-Term Partnership We are committed to building durable capability, not short-term spikes. Our success is measured by sustained client performance.
By enrolling now in our certification program, you can begin the journey of taking your performance to the next level
Choose Outperform, Achieve More
Proven strategies to help you outperform the competition.
At Outperform Institute, we know you aspire to be a top performer, but many organizations lack support for continuous learning, leaving you feeling unprepared. We believe in the power of knowledge.
With over 50 years of combined sales and marketing leadership, generating over $1 billion in annual recurring revenue, working with over 150 companies and training over 10,000 salespeople, we offer the HPS certification to help you excel in today’s competitive sales environment.
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COMPANIES
SALES PEOPLE TRAINED
ANNUAL RECURRING REVENUE
At Outperform Institute, we know you aspire to be a top performer, but many organizations lack support for continuous learning, leaving you feeling unprepared. We believe in the power of knowledge.
With over 50 years of combined sales and marketing leadership, generating over $1 billion in annual recurring revenue, working with over 150 companies and training over 10,000 salespeople, we offer the HPS certification to help you excel in today’s competitive sales environment.
Our Leadership Team
Meet the Experts Behind Sales Growth
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Brian Taylor
President and Chief Growth Officer
Brian brings over a decade of expertise in driving revenue-focused sales strategies and leading high-performing teams. With a proven track record of scaling sales organizations and optimizing resources, Brian excels in insight-based reporting, channel development, and accelerating deal progress. Known for his exceptional communication and negotiation skills, Brian is committed to achieving corporate goals and staying updated on industry trends to drive product and service development.
Chip Kudrle
Vice President and Chief Content Officer
Chip is a respected thought leader in sales performance improvement. With expertise in strategic account sales, territory management, and sales channel utilization, Chip has helped leading companies enhance their go-to-market strategies and increase revenue. He has collaborated with global organizations such as American Express, IBM, and Microsoft, providing consulting services, sales coaching, and training. Chip is also a featured speaker at national conferences and a co-founder of the Inside Sales Executive Forum.
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Interested in one-on-one coaching, corporate training, fractional leadership, or consulting?
Curious about what else we offer?
Along with our cutting edge courses, OutPerform Institute also offers personalized one-on-one coaching sessions, unique corporate training for people on your team, fractional leadership, or consulting. Reach out to us and take the next step in growing your career and company!
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